„If you analyze the function of an object its form often becomes obvious.“
Professor Ferdinand Alexander Porsche
Prof. Ferdinand Alexander Porsche, the designer of the Porsche 911 and grandson of Porsche founder Ferdinand Porsche, founded his company 'Porsche Design' in Stuttgart, Germany in 1972. In 1974, the 'Porsche Design Studio' moved to Zell am See, Austria. Under the name Porsche Design, a separate range of accessories was created with watches, writing utensils, sunglasses, etc., which was aimed primarily at male customers in the upper price segment. In 1978, the world's first Porsche Design interchangeable lens sunglasses were designed and the Porsche 5621 with its large drop-shaped lenses quickly became a real style icon. Other spectacular developments were the Porsche 5620 in 1979, which was made famous by Yoko Ono, as well as the Porsche 5622 folding aviator sunglasses presented in 1980. The designs were produced in cooperation with Carrera, a division of "Wilhelm Anger Werke" (later renamed "Optyl International") in Austria, at that time the world's leading eyewear manufacturer.